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By Joe B., Co-Founder of The Joes Luxury used to be about thread counts, Michelin stars, and a weekend away at a five-star hotel. For me, it’s something different, something deeper. The new currency of luxury isn’t a room upgrade. It’s time. More specifically, it’s the time you give yourself to truly belong in a place. This isn’t just theory for me. My co-founder, Joe R, moved from Washington, D.C. to Healdsburg because he craved exactly this. Cities have their perks, but the

By Joe B., Co-Founder of The Joes If you’ve found your way here, chances are you’ve heard the term “midterm rental (MTR)” or maybe you’ve loosely heard about slow travel. It sounds dreamy: spending a month in Tuscany or a season in Tahoe. But for many people, it still feels like a fantasy rather than something practical or accessible. So what exactly is a midterm rental (MTR)? Let’s clear it up. A midterm rental (MTR) is a fully furnished home rented for 30 days or more. It’s

If short-term rentals are for vacations and long-term leases are for living, midterm rentals are the beautiful in-between — a sweet spot where you can work, wander, and still feel grounded. They’re for the explorers who like to unpack. For the professionals who want flexibility without the hotel feel. For the dreamers who want to live everywhere, but never compromise on comfort. Why 30 Days is the Magic Number Something shifts when you pass the 30-day mark. You stop feeling l

Luxury travel used to mean private jets, five-star hotels, and over-the-top experiences. But today’s traveler is redefining what “luxury” really means — and it’s not about excess. It’s about ease . It’s about having the space to breathe, the freedom to linger, and the comfort of home- no matter where you are. Welcome to the era of the midterm stay. Why More Luxury Travelers Are Staying Longer The pandemic changed how we move. Working remotely gave people the freedom to take t

When people think of Napa, they think of wine tastings and long weekends — a quick escape filled with vineyard views, farm-to-table meals, and a few too many glasses of cabernet. But the truth is, Napa isn’t meant to be rushed. It’s a place that rewards slowing down, unpacking your bags, and becoming part of the rhythm that makes wine country so special. A short visit gives you the taste. A midterm stay lets you savor it. Living, Not Visiting There’s a difference between tour